AI skin analysis for Ever Youth. Real age vs skin age, in about a minute, on any phone.
A skin-analysis widget for the Ever Youth website. A visitor shares a few details and a selfie, verifies with an OTP, and sees their skin age next to their real age. Hawky builds it from scratch for Ever Youth, then hosts and runs it.
Part 1The idea
Why a skin scan, and who it is for.
Part 2The experience
The visitor journey, step by step.
Part 3How we build it
Modules, architecture, method, privacy, timeline.
Part 4Commercials
Pricing and next steps.
Hawky works with teams who spend seriously
Hawky.ai · Ever Youth skin analysis · Prepared for WPP Media · October 2026
11 slides
01 · The opportunity - why a skin scan02 / 11
Skin-care shoppers want to know what their own skin needs. A one-minute scan turns a product page into a personal consultation.
For the visitor
A clear, personal answer
One number they remember: their skin age, next to their real age.
Done on their phone in about a minute, with no app to install.
Private by design: consent first, OTP verified, photo not kept longer than needed.
For Ever Youth
A reason to engage, and a verified lead
A hook for campaigns: “What is your skin age?” is easy to promote.
Verified first-party data: every completed scan comes with a verified phone number and consent.
Insight at scale: skin type and concern patterns by region and age group.
Built and run by Hawky: setup, hosting and maintenance in one partner.
The ask from Ever Youth
Age, gender and skin type → photo → OTP → real age vs skin age. On the Ever Youth website, built for mobile.
Hawky × Ever Youth · Opportunity
02 · Who it is for - audience and scale03 / 11
Pan-India, led by the Hindi-speaking markets, almost all on mobile. So the widget is built for real phones, real light and real networks.
Reach
Pan-India
Visitors from across the country, on the Ever Youth website.
Focus
HSM
Hindi-speaking markets are the priority audience.
Device
Mobile
Designed phone-first. Desktop works too.
Expected volume
15k–30k
Scans a month
Client team estimate. The platform is sized well above this.
What this means for the build
Language
Hindi and English
All screens, prompts and results in Hindi and English, with simple wording. More languages can be added later.
Devices
Works on budget Android
Light pages that load fast on 4G and mid-range phones. Tested across common Android models and iPhone.
Capture
Guided selfie, or upload
On-screen guide for light, angle and distance, with checks before analysis. Photo upload if the camera is blocked.
Scale
Ready for campaign peaks
Auto-scaling hosting handles spikes when media goes live, not just the monthly average.
Hawky × Ever Youth · Audience
03 · The visitor journey - five steps, about a minute04 / 11
From “what is my skin age?” to an answer in five steps. Each one is short, guided and works on a phone.
Age
28
Gender
Skin type
Next
1
Tell us about you
Age, gender and skin type. Three taps and one number.
Good light · face centred
Take photo
or upload
2
Take or upload a selfie
Guided capture with live checks for light, angle and blur.
Mobile number
+91 98···· ·····
Enter OTP
☑ I agree to the terms
Verify
3
Verify with OTP
Phone number and consent, confirmed before the result is shown.
28Real age
31Skin age
Fine lines
Pigmentation
Texture
See my routine
4
Real age vs skin age
The headline result, with the skin factors behind it.
Shop now
5
Next step Optional
Ever Youth products or tips matched to the result, a shareable card.
Hawky × Ever Youth · Journey
04 · What we build - six parts, one system05 / 11
A custom build for Ever Youth, not an off-the-shelf plug-in. Six parts that Hawky designs, builds, hosts and runs.
01 · Front end
Embeddable widget
Drops into the Ever Youth website as a page or pop-up, styled to the brand. Mobile-first, Hindi and English.
Fast load on 4G and mid-range phones
Tracks each step for funnel reporting
02 · Capture
Guided photo capture
Live on-screen guide and quality checks before anything is analysed, so results stay consistent.
Checks face found, light, blur, angle
Upload fallback when the camera is blocked
03 · Core
Skin analysis engine
Image analysis that scores skin factors and works out skin age, compared with the age the visitor entered.
Method agreed with Ever Youth (slide 7)
Tuned and tested on Indian skin tones
04 · Verification
OTP and consent
Phone number verified by OTP, with clear consent captured and stored before the result is shown.
Retry limits and abuse protection
Consent log for each scan
05 · Output
Results experience
Real age vs skin age, the factors behind it, and an optional next step such as products or tips.
Shareable result card
Copy reviewed with Ever Youth
06 · Operations
Dashboard and running
A dashboard for Ever Youth and WPP Media, plus the hosting, monitoring and upkeep behind it.
Scans, funnel, regions, skin types
Lead export, uptime monitoring, fixes
Hawky × Ever Youth · Scope
05 · How it works - from selfie to result06 / 11
What happens behind the screen during each scan. Everything runs on Hawky’s hosted platform, in India.
On the website
Ever Youth widget
Collects age, gender, skin type
Guided selfie or upload
Checks photo quality on the phone
Hawky API
Secure intake
Encrypted upload
OTP check and consent log
Rate limits and abuse checks
Hawky analysis
Skin analysis engine
Finds and aligns the face
Scores skin factors
Works out skin age
Back on the website
Result
Real age vs skin age
Skin factors explained
Optional next step
OTP provider
SMS OTP through an Indian gateway with DLT-registered templates. Ever Youth’s own sender ID can be used.
Data store
Results, consent and leads stored encrypted on India-region cloud. Photos deleted after analysis unless Ever Youth chooses otherwise.
Dashboard and exports
Live view of scans and funnel for Ever Youth and WPP Media. Leads sent to Ever Youth’s CRM or as a scheduled export.
Target: result on screen within a few seconds of the photo, on a normal 4G connection.
Hawky × Ever Youth · Architecture
06 · How skin age is worked out - a decision to make together07 / 11
Skin age can be worked out in two ways. We suggest using both: one gives the number, the other explains it.
Option A
Learned skin age
An AI model estimates how old the skin looks from the photo, trained on faces of known age. Skin age is the model’s estimate.
+One clear number, close to how people judge age
+Fast and consistent
−Harder to explain why a skin age came out as it did
Option B
Scored skin factors
The engine scores visible skin factors such as fine lines, wrinkles, pigmentation, texture, pores and dark circles, then maps them to an age.
+Easy to explain and link to products
+Weights can follow Ever Youth’s skin experts
−The age mapping needs calibration work
Our suggestion
A for the number, B for the story
Show the learned skin age as the headline, and the scored factors as the reasons behind it. This also gives Ever Youth a natural link to products.
Decide with Ever Youth: which skin factors to show, how results are worded, and who signs off the method (for example the brand’s skin experts).
Hawky × Ever Youth · Method
07 · Privacy and consent - faces and phone numbers are personal data08 / 11
A selfie and a phone number are personal data. The widget is built around consent and India’s DPDP Act from day one.
Consent
Asked for, clearly, up front
Plain-language notice before the camera opens, in Hindi and English
Separate opt-in for marketing messages
Each consent logged with time and version
Data
Kept to the minimum
Photos deleted after analysis by default
Encrypted in transit and at rest, hosted in India
Used only for skin analysis, not for face recognition
Rights and safety
Easy to see, fix or remove
Visitors can ask for their data to be deleted
Access limited to named Ever Youth and WPP users
Clear note that results are cosmetic, not medical
Roles
Ever Youth decides why and how the data is used. Hawky processes it on Ever Youth’s behalf, under a data processing agreement.
To agree in the SOW
Retention period for results and leads, whether any photos may be kept (with consent) to improve accuracy, and the privacy notice text.
Hawky × Ever Youth · Privacy
08 · Timeline - indicative, from SOW sign-off09 / 11
Live in about one month from sign-off. Method and design are locked in week one, so the build stays on track.
Week 1
Discover and design
Weeks 2–3
Build
Week 4
Test
End of week 4
Launch
Discover and design
Lock the skin-age method and skin factors
Screens, copy and brand styling
Privacy notice and data flow
OTP gateway and CRM hand-off
Build
Widget and guided capture
Skin analysis engine set-up and tuning
OTP and consent
Results screens
Dashboard and exports
Hosting, security, monitoring
Demos to WPP Media and Ever Youth on a test link, twice a week.
Test
Phones and browsers
Accuracy checks
Load test for peaks
Client sign-off
Launch
Go live on the site
Close watch for two weeks
Handover to running support
We need from Ever Youth
Brand guidelines, product list (if step 5 is in), a sign-off owner and access to the website team.
We need from WPP Media
Campaign dates, so launch and load testing line up with media going live.
After launch
Running support under the monthly subscription: hosting, monitoring, fixes and small changes.
Hawky × Ever Youth · Timeline
09 · Commercials - setup, subscription and usage10 / 11
Three parts: a one-time build, a monthly fee to run it, and a price per scan — on a six-month contracted commitment. Each covers something different, so none of them carries hidden cost.
Component
What it covers
Price
One-time setup
Building the system for Ever Youth. Discovery, design, widget, guided capture, skin analysis engine set-up and tuning, OTP and consent, results screens, dashboard, testing and launch.
₹2.5 lakhOne time
Platform subscription
Keeping it running. Hosting on India-region cloud, security, uptime monitoring, bug fixes, model upkeep, dashboard access, small changes to copy and screens, and OTP SMS delivery (up to 60,000 OTP SMS a month included).
₹60,000Per month
Per scan
Each completed analysis. The compute for image checks, skin analysis and results, for every scan that reaches a result.
₹10Per scan
Minimum commitment
Minimum monthly billing for scans. Equal to 20,000 scans at ₹10. Scans above that are billed at ₹10 each.
₹2 lakhPer month
Contract term
Six-month contracted commitment. Setup, subscription and scan pricing are quoted for a six-month term.
6 monthsContracted
Setup
₹2.5 L
One time
Subscription
₹60,000
Per month · OTP SMS included
Usage
₹10 / scan
Minimum ₹2 L a month
Setup covers the scope in this proposal. Additions such as step 5 (products) are quoted separately.
Minimum commitment
₹2 lakh a month in scans, about 20,000 scans. Expected volume is 15,000–30,000 scans a month.
OTP SMS included
Up to 60,000 OTP SMS a month are covered by the subscription, enough for 30,000 scans. SMS above that are billed at actuals.
Billing
All prices exclude GST. Setup billed in milestones, subscription and scans monthly. Payment terms in the SOW.
Hawky × Ever Youth · Commercials
×Ever Youth
Prepared for WPP Media
What is your skin age? Let’s build the answer.
To get started:
01Agree the skin-age method with Ever Youth
02Confirm the six-month commitment term and the OTP sender ID
03Sign the SOW and kick off. Live in about one month
×Ever Youth
